Welcome to
European Beer Consumers’ Union
What is the EBCU?
EBCU is a non-political, non-religious organisation formed in May 1990 by the national beer consumer in Bruges, Belgium, by three national beer organisations: CAMRA (United Kingdom), Objectieve Bierproevers (Belgium, now Zythos) and PINT (Netherlands), to give voice to the beer consumer at the European level, both within and beyond the European Union (EU).
Manifesto
Beer, the enjoyable low alcohol drink of the general public for every
occasion, has played and continues to play a major role in European
culture, history, society, local communities and the wider economy.
Who can join the EBCU?
Membership of EBCU is open to all non-exclusive national organisations of beer consumers, provided they are independent of all outside influence, represent the beer consumer and can wholeheartedly endorse certain aims and objectives.
News
EBCU Launches Beer Education Endorsement Scheme
EBCU has launched a formal endorsement scheme for professional and expert-level beer education programmes across Europe. The scheme is open to any organisation and assesses programmes against three criteria: independence, educational quality, and consumer awareness.
EBCU Endorses Greek Beer Awards
EBCU endorses the Greek Beer Awards, recognising a competition that has championed quality brewing across Greece, Southeastern Europe, and the Mediterranean since 2017.
EBCU 73rd Delegates Meeting: New Members, Know Your Beer, and a Look at Europe’s Beer Future
EBCU held its 73rd Delegates Meeting in Rome on 10–11 April 2026, welcoming two new associate members, launching a beer education campaign, and discussing the future of the organisation against a backdrop of change in European brewing.
Know Your Beer: EBCU launches consumer education campaign on beer labels
Beer labels contain a lot of information, but knowing what is required by law, what is voluntary, and what is marketing is not always straightforward. EBCU’s new Know Your Beer campaign explains it all in plain language at knowyour.beer.
EBCU 73rd Delegates Meeting – Rome, 10–11th April 2026
EBCU will hold its 73rd Delegates Meeting in Rome on 10–11 April 2026, hosted by Unionbirrai, with a strategic workshop, the launch of a new consumer campaign, and discussions on European beer policy.
Beer and Food Belong Together – So Why Does Swedish Law Disagree?
A Swedish court has ruled that showing beer alongside food in a social media post violates the country’s alcohol advertising law. The contradiction runs deep.
Meet the president of the EBCU
André was elected for EBCU Executive in 2017 after being a delegate for Olutliitto, Finland since 2008. He mainly works as a software engineer but also as a beer journalist and is often judging in different beer competitions with a wide knowledge of beer styles coming from over 20 years of home brewing. Living in Helsinki, André has a good knowledge of the Nordic alcohol monopolies and how they affect the beer consumer.
Focus organisations in EBCU: SPP, Bjórmenningarfélag Íslands, SÖ and CAMRA
Was elected for EBCU executive in 2018 and chairman in 2022.